Jetstar and Social Media

After much dilemma and a lot research, I have decided to use Jetstar for my second assignment.   The choice of using Jetstar became more apparent after my recent experience with them.

Jetstar Group

Jetstar has carried more than 2oo million passengers since it was  launched in Australia in 2004.  Jetstar’s mission is to offer low fares to enable more people to fly to more places, more often.  Wholly owned subsidiary of the Qantas Group, Jetstar Airways forms an integral part of the Qantas Group’s two-brand strategy, operating in the leisure and value-based market.

While Jetstar operates from both Australia and New Zealand, for the focus of this assignment, Jetstar New Zealand will be the focus.

Jetstar Airways in Australia

Jetstar Airways Pty Limited launched its Australian low-fare operations in May 2004.  Jetstar offers flights to and from 19 Australian domestic and 17 short and long-haul overseas destinations and is currently the third largest airline (by domestic market share) and a top five international airline by capacity share, serving international routes to and from Australia.

 Jetstar Airways in New Zealand

Jetstar was launched in New Zealand in December 2005 for international flight and in June 2009, domestic flights commenced. Jetstar now operates more than 50 weekly international return services between Australia  New Zealand and over 200 weekly return domestic flights in new Zealand.

A fleet of 9 Airbus A320s and 5 Bombardier Q300s are based in New Zealand supporting Jetstar’s New Zealand domestic and international operations. (Q300s are operated by Eastern Australian Airlines for Jetstar Airways).

David Hall is the Chief Executive of Jetstar’s Australia and New Zealand business  while Grant Kerr is Head of Jetstar in New Zealand.  More information can be found here.

Use of Social Media

Jetstar is an active social media user. In March 2011, Jetstar had announced spending 40 percent of marketing budget into social media and online channels.

  Social media networks for Jetstar includes:

• Facebook – has over 105,393 likes and promises to reply within one day.
• Twitter – has 3,786 followers and has 3,574 tweets.
• LinkedIn –  Jetstar’s professional network has over 24,770 followers
• Pinterest –  has 62 pins and over 100 followers
• Instagram – has more than 160,00 posts.
• Google – has over 5,500 views

Jetstar even has it’s own blog page .

Image retrieved from: https://www.facebook.com/JetstarNZ/

This link will take you directly to Jetstar’s social media newsroom.

 

Social media plays a vital role for Jetstar.  Not only it uses it for business purpose,  creating community posts and awareness is also of prime interest.