Jetstar and Social Media

After much dilemma and a lot research, I have decided to use Jetstar for my second assignment.   The choice of using Jetstar became more apparent after my recent experience with them.

Jetstar has carried more than 2oo million passengers since it was  launched in Australia in 2004.  Jetstar’s mission is to offer low fares to enable more people to fly to more places, more often.  Wholly owned subsidiary of the Qantas Group, Jetstar Airways forms an integral part of the Qantas Group’s two-brand strategy, operating in the leisure and value-based market.
While Jetstar operates from both Australia and New Zealand, for the focus of this assignment, Jetstar New Zealand will be the focus.

Jetstar Airways in Australia

Jetstar Airways Pty Limited launched its Australian low-fare operations in May 2004.  Jetstar offers flights to and from 19 Australian domestic and 17 short and long-haul overseas destinations and is currently the third largest airline (by domestic market share) and a top five international airline by capacity share, serving international routes to and from Australia.

 Jetstar Airways in New Zealand

Jetstar was launched in New Zealand in December 2005 for international flight and in June 2009, domestic flights commenced. Jetstar now operates more than 50 weekly international return services between Australia  New Zealand and over 200 weekly return domestic flights in new Zealand.

A fleet of 9 Airbus A320s and 5 Bombardier Q300s are based in New Zealand supporting Jetstar’s New Zealand domestic and international operations. (Q300s are operated by Eastern Australian Airlines for Jetstar Airways).

David Hall is the Chief Executive of Jetstar’s Australia and New Zealand business  while Grant Kerr is Head of Jetstar in New Zealand.  More information can be found here.

Use of Social Media

Jetstar is an active social media user. In March 2011, Jetstar had announced spending 40 percent of marketing budget into social media and online channels.

  Social media networks for Jetstar includes:

  • Facebook – has over 105,393 likes and promises to reply within one day.
  • Twitter – has 3,786 followers and has 3,574 tweets.
  • LinkedIn –  Jetstar’s professional network has over 24,770 followers
  • Pinterest –  has 62 pins and over 100 followers
  • Instagram – has more than 160,00 posts.
  • Google – has over 5,500 views

Jetstar even has it’s own blog page .

jetstarfb

Image retrieved from: https://www.facebook.com/JetstarNZ/

This link will take you directly to Jetstar’s social media newsroom.

 

Capture

Social media plays a vital role for Jetstar.  Not only it uses it for business purpose,  creating community posts and awareness is also of prime interest.

Continue reading “Jetstar and Social Media”

Social Media And The State

A very interesting topic to write about.  I recall the days when the first we would hear anything about the government used to be via the 6pm news on the telly.   Now I log into Facebook and see feeds and posts on parliament updates from various sources.  How has this changed? What changes has the state made so that the public can know more about things that matters? What is the benefit of using social media by the government?

The Turning Point

Rapidly growing interest in the upper house affairs and the recognition of the citizen’s rights has brought many positive changes in how information has become readily available to the public via the use of social media and internet based sources.

The government holds data on behalf of the New Zealand public and they release it to enable the private and community sectors to use it to grow the economy, strengthen social and cultural fabric, and sustain the environment. The release of this information helps the public, local communities and the business sector to make informed decisions in regards to government related matters.

Through this commitment New Zealand citizens and businesses can expect a more efficient and accountable public sector, more services tailored to their needs, and a greater level of participation in shaping government decisions.

A programme of work called “Open Government Information and Data” was initiated in 2008 and, is currently hosted by Land Information New Zealand, and led by the Open Government Data Chief Executives Governance Group, and the Open Government Data Steering Group.   The Declaration on Open and Transparent Government was approved by Cabinet on 8 August 2011.

Benefits Of Open Government data

There are four key benefits of releasing government data:

  • Improving government – Open data is improving government, primarily by tackling corruption and increasing transparency, and enhancing public services and resource allocation.
  • Empowering citizens – Open data is empowering citizens to take control of their lives and demand change by enabling more informed decision making and new forms of social mobilization, both in turn facilitated by new ways of communicating and accessing information.
  • Creating opportunity – Open data is creating new opportunities for citizens and organizations, by fostering innovation and promoting economic growth and job creation.
  • Solving public problems – Open data is playing an increasingly important role in solving big public problems, primarily by allowing citizens and policymakers access to new forms of data-driven assessment of the problems at hand. It also enables data-driven engagement producing more targeted interventions and enhanced collaboration.
  • Building trust – Open government enables transparency and help to build and maintain trust of the public and to seek and engage the public along the way.

Government Initiative To Use Social Media

In 2011 (November), the ICT Strategy Group (external site link) approved the “Social media in government” guidance and the aim was to encourage best practice of social media use by government agencies, provide useful templates and tools for planning, and give an overview of the strengths, weaknesses, benefits and risks of this very important and rapidly growing toolset.

 “Government agencies are beginning to view data and information as key public assets – the release of which can play a significant role in driving innovation through better decision making and the creation of new services, tools, and knowledge.” – Minister Louise Upston

soruce of extract: https://www.ict.govt.nz/programmes-and-initiatives/open-and-transparent-government/open-government-information-and-data-work-programm/

 

Social Media In Action

12376439_921013891326500_2894745116366941731_n

Image source: https://www.facebook.com/photo.php?fbid=921013891326500&set=p.921013891326500&type=3&theater

 

Social media include but are not limited to blogs, wikis (e.g. Wikipedia), social networking sites (e.g. Facebook), micro-blogging services (e.g. Twitter),and multimedia sharing  services (e.g. Flickr, YouTube). Social media are often associated such concepts as user-generated content, crowdsourcing, and Web 2.0.
Social Media opens up communication channels for the Government and the people to engage in various matters.  It makes the Government accountable for its decisions on a daily basis and overall approachable. A recent example is the flag referendum here in New Zealand. By expressing your opinion on Facebook, Twitter or your social media platform of choice the potential is there to reach an unprecedented amount of people to join in with their own opinions and have their voices heard.

 

Capturearticle-doc-8f0zj-3OYyJJkLDY0dc4eb4a397686f260-390_634x362image source: https://www.facebook.com/nzflag/
In terms of anti-corruption, social media has four major potential strengths: collaboration, participation, empowerment, and time. Social media is collaborative and is defined by social interaction. It provides the ability for users to connect with each other and form communities to socialize, share information, or to achieve a common goal or interest.
Social media can be empowering to its users as it gives them a platform to speak. It allows anyone with access to the internet the ability to inexpensively publish or broadcast information, effectively democratizing media. In terms of time, social media
Technologies allow users to immediately publish information in near real time.
While the push is to have more digital / internet based communication between the government and the public, it certainly pays to bear in mind that not everyone is computer savvy and that are technology glitches.  Also with access to any information, the responsibility to use (not abuse) lies with everyone.  Be good digital citizens.

 

References: